The process of hot foil printing (sometimes known as foil blocking) begins with the creation of a brass die that is machined to your artwork (like a metal stamp). This die is then heated, a sheet of foil laid onto the product and the die brought down onto the foil with pressure, leaving a print of your design on the surface of the item. The temperature required and pressure needed very dependent on the intricacy of the design, the nature of the product and the type of foil used. Unlike a deboss, a foil print generally does not have any real depth to it, as the print sits on the surface of the item and not in it. However, depending on the product, the nature of the artwork and foil being used, we may be able to add some depth to the foil print. If you are looking for a foil print with depth, speak to one of our knowledgeable sales team who will be able to advise you on the options.